Tweet & Twitter your Brand.

The folks over at Brand Strategy are always on the ball.

The Brand Strategy blog recently reported that Twitter has grown in the UK by an remarkable 631 %. The Brand Strategy article goes on to question why this is, and if the social media environment can truly sustain growth or will people just get bored with these widgets, sites and tools eventually.

We commented and offer some of that thinking for your consderation now.

EGM has been using Twitterfor a little while now.  Rather than as a general broadcast around company activities, we use Twitter to keep specific clients informed of project progress during time critical and high activity periods. ( We Tweet – the Twitter term for posting an entry. ) 

An example of this is informing interested parties as to the progress of an event install or progress on video shoots when in the field. (Twitter updates can be made from a mobile phone as well as via PC. )

This allows teams working on a project to be informed and keeps mobile and e mail interaction down at times when they may be more interuptive than usual.

We’ve been encouraging Community managers and Brand managers to use Twitter to build expectation in the run up to project and brand launches and sales conferences etc.

Adding Twitter to your communications mix can also be fun way to build community around Word of Mouth campaigns particularly where you’re aiming to develop a tribe for your brand that are txt and web savvy.

As we develop our offering here, we’ll try to find and infrom you of more usefull on line and off line tools.