Think Brand, Not Price

What is the value of your Brand ?

Consider annual sales, future sales, the cost of that extensive brand launch and the brand positioning exercise you recently engaged in. Then think about the cost of re building your brand if something were to tarnish the name and reputation of your brand.

The blood sweat and tears that you and your staff have put into and developing your brand should not be forgotten or discounted.

If your holding an event where your brand ( and company or CEO ) are represented, that event should reflect your brand qualities and characteristics.  A brand related event is a physical manifestation of your brand as staff are representatives of it.

It’s tempting to try cut the costs by holding an event or communicating your message using a cheap supplier. However all you are doing is cheapening your brand. 

Never ever purchase on price.  Purchase on the quality of the work, the imaginative approach of the supplier and how a brilliant clever supplier will come to your rescue when you tell them that times are tight.

There will always be some mug out there willing to cut a corner and cheapen your brand to win the job.

Brand and Community managers should be protecting the value and integrity of your brand by selecting suppliers on the creativity and brilliance of their ideas.  As soon as you make your suppliers compete on price – you’re going to get a cheap job.

A brilliant and imaginative creative appraoch will always win the day. 

Ensure your suppliers are competitive and honest in their pricing. Get competitive or check quotes. ( tell the supplier this is what you are doing. ) However ensure you base your decision on suppliers by the quality of what they are delivering and the value they add to your brand.

A wonderful event doesn’t have to cost the earth.

Don’t let a cheap supplier cost you your brand.